Organic Search Engine Optimisation (SEO) is an online marketing strategy to improve a website’s ranking in unpaid search engine results. A process whereby you can gain visibility without having to pay for ad space.

To achieve the desired result, there are five key elements that make up organic SEO - which must be first understood in order to be effectively implemented. Let’s take a look.

1. Keyword research

First up we’ve got keyword research an essential tactic within organic SEO. This step is an important one as it’s where you’re going to determine which keywords are the right ones for your website. When completing your research you’ll need to identify and analyse the search terms commonly used when people are looking for information online. As a result, you’ll have a good bank of data that you will use to inform your strategy and optimisations.

2. Onsite SEO

Onsite SEO refers to optimisations made directly on your website. This will include elements such as meta descriptions, title tags, imagery, UX headings and internal links, optimised to help improve the rankings of your website. This aspect of organic SEO is all about making sure your site is more engine friendly by making changes to things you can directly control.

3. Content

To improve the ranking of your website and its overall SEO value, it is crucial that you have high-quality and unique content - which must be regularly updated and well optimised. By having good content, search engine crawlers will be able to better understand what your page is about and can then show your content when someone makes a relevant search.

4. Link building

The main goal of link building is to build backlinks to your website. In doing so, this signals to search engines that your site holds authority and can be trusted, which will mean that your website will rank higher. So by building a strong backlink profile you’ll be able to successfully increase your organic traffic, as well as your domain authority - making this a strong tactic within organic SEO.

5. Site speed

Another important aspect of organic SEO is site speed. There’s no better way to stress the importance of this than, websites that load faster are quite often rewarded with higher positions in search results. Which of course will then increase organic traffic. The speed of a site will directly impact the user experience, therefore if your website is loading faster you’re more likely to see lower bounce rates.