The importance of SEO is undeniable, particularly for small businesses. It helps to increase your online visibility, which is directly related to ranking and therefore is key to increasing organic page ranking.

For any small businesses debating whether it’s worth learning about SEO or perhaps furthering their knowledge, we have taken a look at some of the core reasons why this is a vital step. As experienced SEO training consultants we regularly work with small companies based in Northampton, to elevate their knowledge through one of our bespoke training courses to help them achieve the following.

1. Drive organic traffic

A key reason to learn SEO is that you’ll be able to attract your audience through organic search. This will be achieved by defining your keywords and optimising your website for terms that your audience will search for. With consumers relying on search engines to find small businesses, learning, and incorporating SEO into your strategy is one of the best ways to drive traffic to your website.

2. Create an SEO-friendly website

By upskilling in SEO, you’ll be able to optimise your website’s structure, layout, navigation, and content - improving the user experience and making it easier to navigate. As well as optimising your content to make it more relevant, informative, and engaging. Not only will this too make for a more user-friendly experience, but it’ll help you drive further organic traffic too.

3. Rank higher than your competitors

It’s not hard to see that the higher your website ranks in search results, the more likely you are to attract visitors. This is vital for smaller businesses who not only have direct competitors to worry about but also the larger more established companies operating in the same industry. To make sure you get noticed, you must understand how to outrank your competitors - and what must be done to get that number one spot.

4. Generate leads

Ultimately, alongside achieving the above we want to turn incoming website traffic into leads for your business. By implementing your SEO strategy effectively, you’ll be able to reach your target audience who is subsequently most likely to buy your products or services.

All of our training is run out of our offices in Northampton and is charged per person, however we will always put together a unique, cost-effective package based on your requirements and the strategy needed for your website. Find out more about our SEO Northampton Training